Competitor Analysis for a DTC Skincare Brand
Map the competitive landscape for a direct-to-consumer skincare brand.
Photo: Kindel Media / PexelsMarket Research · 1 MonthThe Brief
What you'd be taking on
A structured competitor analysis covering pricing, positioning, and product range for 8–10 competitor brands. The founder is planning a product launch and needs to understand where gaps exist in the market. Decisions are currently being made without a clear view of the competitive landscape.
The Programme
Six phases, brief to handover
Every RogueBoard project runs the same six phases. Each one below carries the part of the brief it owns.
The task-by-task breakdown is written with the team when the project starts and opens in the workspace on day one. What's below is the brief as it stands today.
Discovery
Get inside the problem before touching the work: scope, constraints, and who you're building for.
What you need coming in
- Beginner-friendly
- Own laptop
- Comfortable with spreadsheets
- Willingness to commit 3–5 hours per week
Discovery task list · opens in the workspace when you join
Research
Gather the evidence the decisions will rest on.
The objectives to work against
- Identify 8–10 direct competitors
- Compare pricing, positioning and product range
- Summarise findings and gaps
- Deliver report within 3 weeks
Research task list · opens in the workspace when you join
Planning
Split the work, pick the tools, agree the dates.
Who does what · 4 roles
Project Lead
Coordinates the team and owns the final deliverable.
Researcher
Gathers and structures data to support the brief.
Data Analyst
Turns raw findings into clear numbers and charts.
Presentation Lead
Builds the final report or deck for delivery.
Tools the team runs on
Planning task list · opens in the workspace when you join
Execution
The build. Most of the hours on this project live here.
Skills you'll practise here
Execution task list · opens in the workspace when you join
Quality Assurance
Check the work against the standard before the client ever sees it.
How the founder judges done
- Report covers all required competitors
- Founder approves findings
- Clear gaps identified
QA task list · opens in the workspace when you join
Delivery & Reflection
Hand it over properly, then write down what the team learned.
What the client walks away with
A report the founder can use directly in product and pricing decisions.
Handed over
- Competitor analysis report
- Summary presentation
Delivery task list · opens in the workspace when you join
FAQs
Common questions
Is this project paid?
No — RogueBoard projects are unpaid. What you earn is real experience, portfolio evidence, and a verified reference.
Can beginners join?
Depends on the role — check the Difficulty rating and each role's required skills above. Several roles on this project are beginner-friendly.
What if I miss a meeting?
Let your Project Lead know in advance where possible. One missed check-in won't remove you from the team, but consistent attendance is expected.
Can I leave early?
You can step back from a project, but try to hand off your work cleanly so the team and the credential process aren't disrupted.
Will I receive a reference?
Yes — completing your role to the agreed standard earns a verified RogueBoard credential and a reference you can point employers or clients to.