Social Content Series for a Fitness Startup
Produce a short-form video series to launch a fitness startup's social presence.
Photo: nycjpeg.com / PexelsShort-Form Video · 1 MonthThe Brief
What you'd be taking on
A batch of 6 short-form videos (Reels/TikTok format) introducing a new fitness startup to a cold audience. The founder has no existing content library and needs a launch batch to start posting consistently. Zero social presence is holding back the startup's customer acquisition plan.
The Programme
Six phases, brief to handover
Every RogueBoard project runs the same six phases. Each one below carries the part of the brief it owns.
The task-by-task breakdown is written with the team when the project starts and opens in the workspace on day one. What's below is the brief as it stands today.
Discovery
Get inside the problem before touching the work: scope, constraints, and who you're building for.
What you need coming in
- Beginner-friendly for most roles
- Own laptop
- Willingness to commit 3–5 hours per week
Discovery task list · opens in the workspace when you join
Research
Gather the evidence the decisions will rest on.
The objectives to work against
- Script and storyboard 6 short videos
- Edit each to under 60 seconds
- Deliver a 2-week posting schedule
- Launch within 3 weeks
Research task list · opens in the workspace when you join
Planning
Split the work, pick the tools, agree the dates.
Who does what · 4 roles
Project Lead
Coordinates the team, keeps the brief on schedule, and liaises with the project owner.
UI/UX Designer
Designs visual assets and mockups aligned to the brief.
Content Writer
Drafts copy, captions, and supporting written material.
Marketing Lead
Plans how the finished work gets shared and positioned.
Tools the team runs on
Planning task list · opens in the workspace when you join
Execution
The build. Most of the hours on this project live here.
Skills you'll practise here
Execution task list · opens in the workspace when you join
Quality Assurance
Check the work against the standard before the client ever sees it.
How the founder judges done
- 6 videos delivered on brief
- Founder approves final cuts
- Schedule ready for launch week
QA task list · opens in the workspace when you join
Delivery & Reflection
Hand it over properly, then write down what the team learned.
What the client walks away with
Six edited, caption-ready videos plus a simple posting schedule.
Handed over
- 6 edited short-form videos
- Captions and hashtag set
- Posting schedule
Delivery task list · opens in the workspace when you join
FAQs
Common questions
Is this project paid?
No — RogueBoard projects are unpaid. What you earn is real experience, portfolio evidence, and a verified reference.
Can beginners join?
Depends on the role — check the Difficulty rating and each role's required skills above. Several roles on this project are beginner-friendly.
What if I miss a meeting?
Let your Project Lead know in advance where possible. One missed check-in won't remove you from the team, but consistent attendance is expected.
Can I leave early?
You can step back from a project, but try to hand off your work cleanly so the team and the credential process aren't disrupted.
Will I receive a reference?
Yes — completing your role to the agreed standard earns a verified RogueBoard credential and a reference you can point employers or clients to.